What's the big deal? I thought this was clever and funny. I mean, are they for real with this quote?

"All names have to be rated 'G'. We determined that Derek Jeter Center is an obscene and vulgar use of the English language in Boston."

I mean give me a break. It's a joke. It's for charity. It's for ONE DAY! We all need to relax. Maybe I'd think differently if we hadn't won the World Series but we did so let's get over it and allow creative ideas to be heard. Instead we just end up looking like donkeys. Again.